AGARWAL, Alok; S CHANDA, Ruby. Closing the CRM Value Gap: Why Implementation Fails Despite Technological Maturity. Global Market Dynamics, [S. l.], v. 1, n. 1, p. 13–20, 2025. DOI: 10.64229/ypm47z34. Disponível em: https://gmd.cultechpub.com/index.php/gmd/article/view/4. Acesso em: 10 feb. 2026.