Editorial Team

Editor-in-Chief

Honorary Editor-in-Chief

Editorial Board

Fuli Zhou, Zhengzhou University of Light Industry, China
Khalid Joya, Kiel University, Germany
Manzar Rehman, Shenzhen University, China
Muhammad Hashim, National Textile University, Pakistan
Omid Mahdieh, University of Zanjan, Iran
Sanjay Bhasin, University of Buckingham, England
Victor Kwan, Singapore University of Social Sciences, Singapore

Say Wah Lee
Academic Title: Senior Lecturer
Email: saywahlee@um.edu.my
Affiliation: Faculty of Business and Economics, Universiti Malaya, Malaysia
ORCID: https://orcid.org/0000-0001-6561-2030
Web of Science ResearcherID: F-6477-2019
Scopus Author ID: 57213816907
Research Interests: Consumer Behaviour, Brand Communication, Digital Marketing, Sustainable Tourism, Interdisciplinary Research